TubeMogul Launches BrandSights, So Clients Can Measure Effectiveness Of Their Video Ad Campaigns

If you're trying to use online advertising to make a quick sale, determining how effective an ad is can be pretty simple -- did users click through or not? But when it comes to brand advertising, there's no real good way to directly measure the effectiveness of your campaigns. TubeMogul's BrandSights surveys, by contrast, provide a way for advertisers to compare important metrics -- like brand awareness and purchase intent -- between users who have seen video ads and those who haven't. BrandSights works like this: Surveys are served up in standard display 300x250 display ad units, and prompt users to answer a single question, which aligns with a certain metric.

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