Ezine Alert: The Not So New Misleading Numbers Scam to Avoid ...

I did not set out to do this.

I?m not one who spies on their neighbors, wonders who is doing or saying what, or plays party police.

But, I confess, curiosity got the better of me the other day. I just had to know. What was I missing? How could that be? Who was I missing? What could I do?

All these questions running through my head.

So, I took a trip around the net and zeroed in on a particular site. The numbers sounded ?like the good old days? when I worked with as many as 190 publishers at any given time.

But that?s the thing? time?s change.

So, the site I found sounded just a tad too good to be true.

Armed with my color coded spreadsheet, I?m confident that the publishers listed and working with me at MyWizardAds are on the up and up. I also confess to being ruthless (and sad) when I have to chop an ezine with say 70,000 readers because the publisher isn?t doing his or her job.

Would I prefer to pretend, turn a blind eye? While tempting, I just can?t. At this moment, I actually have one ezine I?m considering putting on that chopping block, but I need to investigate just a bit more. I?m not stupid, but I will not lie.

I feel I have a personal connection with the publishers working WITH me, most of them since MWA opened in October 2001.

So it struck me as odd that either something was strangely amiss with my spreadsheet or something wasn?t quite right outside MWA?s virtual walls.

Wondering if it was just envy, I?d be the first to admit that it is absolutely wonderful when any program can claim over a million potential ezine readers.

But, it?s only wonderful when it?s true.

When it?s not, that?s where we part ways.

Whether it?s the program you?re promoting or, as in my case, a competitor fibbing (a whopper) misleading is downright wrong.

The claim was close to 1.5 million readers. Wow, what a great sounding number, right? I mean who wouldn?t want to have their promotionals exposed to that many readers.

But, again, something just sounded a bit too good to be true.

After 10 years plus, and the onset of blogging (which btw if you are a blogger you, too, can be part of MWA with one tiny page addition), I know my industry.

Ezine advertising was (and remains) one of the very first ways to communicate. The doorway that lead to all the current social media websites.

Forums were another. Ezines and their ever faithful publishers still exist. It?s work. And it can be very rewarding.

Being an ezine publisher can actually be a bit easier than being a blogger. Taken from another point of view, combining the two can really up your game. Either, or both, take dedication.

But I digress?

So back to that 1.5 million?

Wow, what a whopper?

Would you believe that 1.5 million is really around 760,000?

The reasons range from out of print (but listed ?as if?) ezines to ones that do not run ezine (classified) ads. They just straight up don?t do it. I looked and looked, frankly hoping I?d be wrong.

One ezine site even had a ?holy cow turn around right now and get the f___ out of here!? message. My firewall was on fire.

So what?s this really all about?

Being in business means being in business. You don?t try to short change anyone. Tell it like it is because ezines are valuable. Unlike unsolicited leads, real ezine publishers and driven bloggers do a fine job to meet deadlines. They work hard to build their lists, and put their creativity to use to hold their readers attention.

You may be missing out on the actual networking opportunities being a subscriber gives you, but at least you?re subscribed to an in print choice.

It?s frustrating for you and for me.

One and a half million? Really?

Hmmmm?

from your own site.

Source: http://www.mywizardads.com/blog/2012/11/ezine-alert-the-not-so-new-misleading-numbers-scam-to-avoid/?utm_source=rss&utm_medium=rss&utm_campaign=ezine-alert-the-not-so-new-misleading-numbers-scam-to-avoid

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