New technology has made many old time marketing and advertising strategies and methods obsolete. For example, direct mail is too tedious and costly to be effective. Full page color ads in newspapers and magazines are also way too costly. Since circulation has been down for years, there is no way that they could have the impact of yesteryear.
Even email marketing, while trendy and technologically proficient is not targeted enough to work well. Below are 4 cost effective tactics that .net website development experts use to assist businesses in their marketing efforts.
1. What? does the target market need and want
Participate in forums and place comments where appropriate that answers questions, provides advice and other useful information. This process will allow you to learn about what the target audience wants to know about. Using that information, business owners may craft engaging and informative content that will help to establish the business and draw in new prospects.
2. Grow business authority with targeted articles
The Internet has changed the game for public relations, marketing and advertising. For traditional mediums like radio, print and TV, businesses spend time trying to convince reporters and influencers to talk about products and services. Online, it is possible to write and offer content that appears to be as though it were produced by someone else. This content can then be placed with the help of .net website development professionals in a number of channels to reach the public.
Distribute content wisely by choosing industry trade sites and other relevant places where the target market is expected to be. When posting articles on the business site, .net website development firms can ensure that they are optimized so that the search engines will accept them. One way to do this is to use effective keywords in a natural way in content that people using search engines are looking for. For example, when they want to solve an issue or problem, or buy certain items. Publishing articles that show how certain products enhance the consumer?s life is also a great strategy.
3. Utilize web conferencing
Rather than focus on in-person events ? think about ways to incite the same level of interest that would be done at a trade show or other business event. A .net website development professional can offer advice on which firms to use that will attract the target market.
The most effective sales demos typically do not seem like sales demos. Rather, they offer friendly advice that inspires prospects to further interact with the company. How-tos and discussions with industry leaders are also great ways to design subject matter.
Do phone surveys and chats online to connect with the target market. Ask prospects what their preferences are to determine what they need. This will also help to identify the primary market for products and services. Then that market can be directed to the content or home page and site sections that contain more precise information addressing their specific concerns.
4. Delegate Delegate Delegate
This will free time so that business owners can focus upon business development and expansion at networking events and other important activities. For instance, a .net website development firm could help with arranging and distributing content automatically.
Monitor and review new content so that the writing matches the branding message. Then develop new material from each piece for other markets. For instance, take an article and cut it into bite sized blogs for other placement on the web.
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Source: http://www.enterprisedojo.com/4-easy-tactics-to-add-high-impact-for-your-online-business/
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